Creating and launching Facebook ad campaigns in HubSpot can be a powerful way to reach your target audience and drive conversions. In this overview, we will guide you through the process of setting up your ad campaigns, building thank you marketing emails, creating follow-up sales sequences, and using the campaigns function to track and report on all of your assets within HubSpot.
In this document we will cover...
Creating a Campaign Brief
Creating and Launching Facebook Ad Campaigns in HubSpot
Building Thank You Marketing Email
Creating Follow-Up Sales Sequences
Using the Campaigns Function to Track and Report
Write out a campaign brief and diagram the ideal flow of the leads and assets to help the team wrap their head around the campaign. Be sure to include:
Audience: Ex: Psychiatrists on the NPI 1 List
PPC Platform: Facebook Ads
Campaign Type: Leads
KPIs and Events to be tracked: Form Submission, Meetings Booked, Deals Created, Won Revenue
Assets:
-4 different FB ads for AB testing
-2 landing pages to split test
-email sequence
-quiz form
Clone and fill out the campaign planning document
Review Content Library to see what has worked in the past
Define your campaign goals: Determine what you want to achieve with your Facebook ad campaign. Whether it's driving website traffic, generating leads, increasing brand awareness, or boosting sales, having clear goals will help you create targeted ads.
Identify your target audience: Understand who your ideal customers are and define the demographics, interests, and behaviors of your target audience. HubSpot's integration with Facebook Ads allows you to leverage its powerful audience targeting capabilities.
Set your budget: Decide on a budget for your Facebook ad campaign. Consider factors such as your overall marketing budget, campaign goals, and desired reach. HubSpot's integration helps you manage your ad spend and track ROI effectively.
Consider naming conventions for the campaign and future asset creation by using this document.
Example Diagram below
1. Start by navigating to the Ads section in HubSpot and click on "Create Ad Campaign."
2. Choose Facebook as the ad platform and select the Facebook page you want to associate with your campaign.
3. Define your campaign objectives, such as driving website traffic, generating leads, or increasing brand awareness.
4. Set your target audience by specifying demographics, interests, and behaviors that align with your ideal customer.
5. Create visually appealing ad creative with engaging copy that entices your audience to take action.
6. Set your budget and bidding strategy, and choose the duration of your campaign.
7. Review and launch your campaign, and keep an eye on its performance using the marketing > ads > analyze reports and campaigns function in HubSpot.
1. Navigate to the Email section in HubSpot and click on "Create Email."
2. Choose a template that aligns with your branding and the purpose of your thank you email.
3. Personalize your email by including the recipient's name and any other relevant details.
4. Craft a compelling subject line that grabs attention and encourages recipients to open the email.
5. Write a sincere and appreciative message expressing your gratitude and explaining the next steps, if any.
6. Add relevant call-to-action buttons or links to drive recipients to take further action, such as visiting your website or making a purchase.
7. Go to the settings section to fill out your From Name and Address, Preview Text, Internal Name, Language, Subscription Type, and Add to a Marketing Campaign for tracking purposes. **If you used a CTA or Form in this email, be sure to also add that to the Marketing Campaign in HubSpot under Marketing > Campaigns > Find your campaign and open it > Add Assets > Add all of your CTAs, Forms, Sequences, Lists, Workflows, Ads, and Audiences here.
8. Preview and test your email to ensure it looks great across different devices and email clients.
10. Move over to the Sending tab to send your thank you email to your desired recipients and monitor its performance using email analytics in HubSpot (click the name of your email and look at the performance metrics OR Marketing > Email > Analyze).
1. Access the Sequences feature in HubSpot and click on "Create Sequence."
2. Give your sequence a name and define the goal, such as nurturing leads or converting prospects into customers.
3. Determine the timing and frequency of your follow-up emails, making sure to space them out appropriately.
4. Craft personalized and compelling email templates for each step of your sequence, addressing the recipient's needs and pain points. Use the AB testing function to test messaging.
5. Incorporate relevant language and links to encourage recipients to book a meeting or respond back with meeting times or a request for more information.
6. Set reminders and tasks for yourself to follow up with leads or prospects in addition to the email sequence. Feel free to add tasks, calls and LinkedIn messages as some of the steps to get your sales team active.
7. Launch your sequence and track its performance using the sequences analytics in HubSpot.
1. Navigate to the Marketing > Campaigns section in HubSpot and click on "Create Campaign."
2. Give your campaign a name and define the objectives and goals you want to achieve.
3. Associate your Facebook ad campaign, thank you emails, and sales sequences with the campaign.
4. Track the performance of your assets within the campaign, such as the number of clicks, conversions, or engagement metrics.
5. Utilize the reporting features in HubSpot to analyze the data and gain insights into the effectiveness of your campaign.
6. Make data-driven decisions to optimize your campaign strategy and improve results.
By following these steps, you can effectively create and launch Facebook ad campaigns, build thank you marketing emails, develop follow-up sales sequences, and track and report on all of your assets within HubSpot. Remember to regularly monitor the performance of your campaigns and make adjustments as needed to achieve your marketing goals.