Introduction to the Fena B2B Wholesale App

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Fena: B2B eCommerce Made Simple

Fena integrates directly with your existing eCommerce platform to provide your business customers with a complete self-service ordering experience.

What you can do with Fena

Fena gives you an easy way to enable B2B (or “wholesale”) on your existing website. You don’t need to create a new store or spend time and money customizing your B2B experience — Fena does all this for you. Once you’re set up, you’ll be able to:

✅ Enable custom pricing for your B2B customers✅ Give your B2B customers a self-service ordering experience✅ Accept B2B payments, such as “net payments” and instant“payment on account”✅ Allow your sales team (sales reps) to place orders on behalf of B2B customers✅ Configure advanced pricing rules, such as pack sizing and quantity price breaks✅ Enable rapid reordering, making it easy for your customers to repeat orders✅ Let your B2B customers save shopping lists✅ Set up pre-ordering and back-ordering rules

Check out the video with the demo

Here is a 5 steps to go live with the Fena B2B Wholesale App

Here are a detailed breakdown of the setup

This process ensures that everything is properly set up and configured so you’re fully ready to invite your B2B customers and start taking orders on your website.

  1. Connecting to your ecom website

    First, Fena connects seamlessly to your existing eCommerce website (e.g., Shopify). Once connected, it automatically synchronises key data such as product details and customer information.

  2. Setting up the Fena account

    In the Fena Toolkit, you can configure wholesale tier pricing and customer pricing segments. Easily set pricing rules for pack sizes, shipping rates, and tailored B2B pricing.

  3. Set up customisation of the store front

    Customise your store’s front end to showcase B2B wholesale features and deliver a tailored experience for your business buyers.

  4. Team management including Sales Team management

    If your business has a sales team or sales agent, our Order Generation tools give them the power to manage B2B customer accounts with ease. Fena also offers ability to generate quotes from the checkout or by the sales team.

  5. B2B order processing

    Once everything is set up, B2B customer orders will flow directly into your website’s admin like Shopify Admin, where you can review, edit, or process them for shipment. You can also manage