Keap is one of those platforms people either swear by or swear at — mostly because of the price tag.
This Keap review breaks down exactly what you're paying for in 2026, what's changed since Thryv bought the company, and whether the automation muscle justifies the cost for your business.
Keap (formerly Infusionsoft) is a CRM and marketing automation platform built for small businesses. Thryv Holdings acquired it in late 2024 for $80 million, folding it into a broader SMB SaaS ecosystem.
It's not built for enterprises — it's built for service businesses, coaches, consultants, and agencies that want sales, marketing, payments, and automation in a single tool.
Pricing is the first thing people search for, so let's get straight to it.
Keap offers a single plan at $299/month billed annually ($2,988/year). This includes 2 users and 1,500 contacts. Monthly billing is available at a higher rate. There are no feature-gated tiers — every subscriber gets access to every feature.
Extra users cost $39/month each. Contact pricing scales in progressive tiers, and the cost per contact goes up as your list grows. This is the opposite of volume discounts — a critical detail many overlook.
Text and voice features are U.S.-only. Here's how the tiers break down:
Tier | Price | Messages | Voice Minutes |
1 | Included | 500 | 100 |
2 | $24/mo | 1,000 | 300 |
3 | $39/mo | 2,500 | 500 |
4 | $79/mo | 5,000 | 800 |
5 | $139/mo | 10,000 | 1,000 |
6 | $279/mo | 25,000 | 2,000 |
Overage rates: $0.015 per message, $0.01 per voice minute. Each tier includes a free toll-free number.
Keap charges a mandatory implementation fee starting at $500. This covers data migration, done-for-you automations, strategy sessions, and integration setup. You cannot skip this — Keap's position is that guided onboarding drives better long-term results.
Expert Coaching: $499 one-time fee
Monthly Growth Plans: $99/month to $1,997/month (includes premium support, strategy calls, and — at higher tiers — personalised automation services and list cleaning)
Here's what nobody else calculates. For a typical small business in Year 1 (annual billing, moderate text usage, coaching included):
Cost Item | Amount |
Annual subscription (billed yearly) | $2,988 |
Mandatory onboarding | $500 |
Expert Coaching (one-time) | $499 |
Text Tier 3 ($39/mo × 12) | $468 |
Year 1 Total | $4,455 |
Without coaching and text add-ons, the absolute floor is $3,488 for Year 1.
Keap's automation builder uses a "when-then" logic structure for simple tasks and a drag-and-drop canvas for complex workflows. There are 52+ pre-built templates and AI-powered automation "plays" that let you launch multi-channel campaigns in minutes rather than hours.
Keap's AI assistant generates email copy, builds full automation sequences from text prompts, suggests CTAs, and translates content. It genuinely speeds up campaign creation for non-technical users who don't want to stare at a blank screen.
Centralised contact records with custom fields, tags, lead scoring, and full automation history. You can take actions — send emails, create tasks, apply tags — directly from the contact card without switching tabs.
Drag-and-drop email builder, broadcast emails, landing pages, newsletter templates, and two-way sync with Gmail and Outlook. The built-in email deliverability health dashboard helps you monitor spam flags. Auto-saves every 30 seconds.
Kanban-style sales pipeline visualisation with stage-based automations. Built-in appointment scheduling software syncs with Google Calendar and Outlook. Pipeline moves can trigger follow-up sequences automatically.
Convert quotes to invoices in two clicks. Accepts payments through Keap Pay, Stripe, and PayPal. Supports recurring billing, checkout forms, order bumps, and promo codes — all native.
Free toll-free number with caller ID, voicemail, and auto-reply. One line per user. U.S. and Canada only.
Native integrations with Google Workspace, Microsoft 365, Zoom, QuickBooks, and HelloSign. The Zapier integration connects Keap to 5,000+ apps. The Keap Marketplace offers paid connectors, and there's an open API for custom builds.
The interface is clean, with in-app walkthroughs and a customisable dashboard. Every paid account gets a dedicated Customer Success Manager. Keap Academy offers on-demand courses for self-paced learning.
Phone support runs weekdays during U.S., UK, and Australian business hours. Chat is available 24/7, though wait times can stretch past 30 minutes — a recurring pain point. Email support is also available.
14 days, no credit card required. But it's limited: a 25-email cap, no payment processing, no text features, and no dedicated phone line. It's enough to explore the interface, not enough to test real workflows.
👉 Start your free Keap trial here
Pros | Cons |
|---|---|
Best-in-class no-code workflow builder for non-technical users | Expensive — $299/month base plus mandatory $500 onboarding |
Every feature included in one plan — zero feature-gating | Contact-based CRM pricing scales up aggressively |
AI tools for content and campaign generation | Text and phone features restricted to U.S./Canada |
Built-in payments, invoicing, and recurring billing | Limited advanced analytics and sales forecasting |
Feature | Keap | HubSpot | ActiveCampaign | Zoho CRM | Pipedrive |
Starting Price | $299/mo | Free (paid from $20/mo) | $15/mo | $14/mo | $14/mo |
Best For | Automation-first SMBs | Scaling companies | Email-first marketers | Budget-conscious orgs | Sales-led teams |
Built-in Payments | ✅ | ❌ | ❌ | ❌ | ❌ |
No-Code Automation | ✅ | ✅ | ✅ | ✅ | Limited |
Free Plan | ❌ (trial only) | ✅ | ❌ | ✅ | ❌ |
Service businesses, coaches, consultants, agencies, and solopreneurs who need customer lifecycle automation plus payments in one all-in-one business platform — and whose revenue justifies the investment.
Startups on tight budgets, enterprise teams needing deep customisation, businesses outside the U.S./Canada wanting text and phone features, or analytics-heavy sales organisations.
A: Yes. Keap rebranded from Infusionsoft in 2019. The core automation DNA is the same, but the interface and pricing structure have been completely overhauled since then.
A: No. Keap offers a 14-day free trial with limited features. There is no permanently free tier.
A: Yes, but if you're on an annual contract, cancelling early triggers a $299 early termination fee. You must call support at least 10 days before your next billing date to initiate cancellation.
A: The core CRM and automation features work globally. Text marketing, broadcasts, and the dedicated business phone line are limited to the U.S. (with 1:1 texting also in Canada). The mobile app is available in the U.S., UK, Australia, Canada, and New Zealand.
A: Thryv Holdings acquired Keap in Q4 2024 for $80 million. The deal created a combined SMB SaaS leader with over 100,000 subscriptions. Keap continues to operate as its own product within the Thryv portfolio.
Keap is powerful but premium. If automation ROI covers the cost — and for many service businesses doing $200K+ annually, it does — it's one of the most complete platforms available for SMBs. Not the cheapest CRM you'll find, but one of the few where you won't need five other tools to fill the gaps.