Structure of Partnerships with Properties and Affiliates
When structuring partnerships with properties and affiliates, we aim to create mutually beneficial arrangements that enhance visibility and drive sales. The following outlines our typical partnership structures, revenue-sharing options, member benefits, and marketing tactics.
We offer several flexible revenue-sharing options to accommodate different partner needs:
- 10% Commission: A straightforward commission on sales generated through the partner's marketing efforts.
- 10% Consumer Discount: A discount offered to customers, which can help drive higher engagement and sales volume.
- Up-front Sponsorship Fee: A fixed fee paid to the partner at the outset of the partnership, providing immediate revenue.
- $3-5 In/Out Fee: A per transaction fee that can incentivize partners based on the volume of business generated.
For partners that have a large audience (i.e. CLEAR, Ikon Pass) we provide aggressive introductory offers that can enhance engagement and conversion rates:
- BOGO (Buy One, Get One): A popular promotion that encourages purchases by offering a free item with the purchase of another.
- 50% Off Initial Offer: A significant discount available to new customers, which can drive trial and adoption.
- Ongoing Discounts: Continued savings of 10-15% for members, ensuring long-term value and retention.
We deploy a variety of marketing tactics to maximize exposure and engagement for our partners:
- Callouts on Partner Websites: Prominent placement of promotional content on partner sites to capture visitor attention.
- Pre-arrival Emails: Targeted email campaigns sent to potential customers before their arrival, highlighting offers and benefits.
- Newsletter Inclusion: Features in partner newsletters to keep subscribers informed about ongoing promotions.
- Social Media Collaborations: Joint campaigns on social media platforms to leverage both audiences for increased visibility.
- On-site Signage Opportunities: Physical signage at partner locations to promote the partnership and related offerings.
By integrating these elements into our partnership strategy, we foster a collaborative environment that benefits both our organization and our partners.