The Thicc Buddy isn’t just another tumbler—it’s versatile, better, and built for real life. Unlike flimsy competitors, this one won’t leak, and keeps your drink ice-cold all day. Frost Buddy doesn't try to be Stanley -- they're different which is why the handle fits your chapstick & keys, along with the tumbler turning into an iced coffee insulator. Whether you’re on a road trip, grinding at work, or hitting the gym, the Thicc Buddy is the only cup you need.
These are the moments when someone realizes they need the Thicc Buddy.
✅ They want ice-cold drinks all day → “Sick of refilling ice every few hours?”✅ They need a tumbler that actually fits their lifestyle → “The cutest tumbler you've seen.”✅ They’re tired of Stanley hype & looking for something better → “Not a Stanley person? We got you.”✅ They need something for long work days & road trips → “Take it anywhere, stay hydrated all day.”✅ They want something actually leak-proof → “We solved the ‘spills in your car’ problem.”✅ They’re over cheap tumblers that don’t last → “Stop wasting money on weak cups.”✅ They need an easy, perfect gift → "She will use this gift everyday of her life!"
These are the first lines of ads, social posts, or videos to stop the scroll.
🔥 “Stanley? Never heard of her.”🔥 "Imagine Stanley & your purse had a baby. That's Frost Buddy."🔥 "Can your tumbler hold your chapstick? How about your keys?"🔥 “Your drink deserves better than a basic tumbler.”🔥 “Tired of watered-down drinks? We fixed that.”🔥 “Finally, a 40oz cup that actually keeps drinks cold.”🔥 “The only tumbler that won’t leak in your bag.”🔥 “Once you go Thicc, you never go back.”🔥 “Warning: Your friends will try to steal this.”
What makes the Thicc Buddy 40 stand out from the competition?✔️ Chapstick Handle → Wow factor. Never lose your chapstick. No one else has it.✔️ Iced Coffee Insulator → Keep any sized iced coffee cold for 24+ hours.✔️ Double-Wall Insulation → Keeps drinks ice-cold for 24+ hours.✔️ True Leak-Proof Lid → No spills. No leaks. No mess.✔️ Fits in Cup Holders → Unlike other bulky 40oz tumblers.✔️ Chug or Sip Lid → Flip-top straw + chug spout = best of both worlds.✔️ Crazy Colors → 40 options including NCAA, MLB, NHL
How we bring the Thicc Buddy 40 to life on TikTok, Instagram, and ads.
🎯 “POV: You finally found the perfect tumbler” (Show problem → Solution = Thicc Buddy)🎯 “We put it to the test” (Drop it, shake it, leave it in a hot car—drink still cold)🎯 “Things That Just Make Sense” (Cupholder fit, leak-proof lid, chapstick handle)🎯 “Me vs. My Friend” (Friend with basic tumbler vs. Thicc Buddy owner flexing)🎯 “Is this the best tumbler ever made? Let’s find out.”🎯 "POV: Your friend has a Stanley" (Show lack of features vs Frost Buddy)🎯 "Frost Buddy just released a limited edition color" (Highlight the beauty)
📌 Side-by-side vs. Competitors (Highlight features Stanley doesn’t have)📌 Day-in-the-life Shots (Office, gym, road trip, tailgate)📌 Ice Test Results (Side-by-side melted ice vs. still solid)📌 Close-ups of the Lid & Handle (Show why it’s different)
🔹 Objection: "Why should I pay this much when I can get a Stanley or a cheaper tumbler?"✅ Response: “This isn’t just another 40oz tumbler—it’s built tougher, lasts longer, and keeps your drink colder than the competition. Plus, it’s 100% leak-proof.”✅ Comparison Content: Show a side-by-side test against competitors proving better insulation, durability, and leak-proofing.✅ Testimonials & UGC: “I was hesitant at first, but now I’ll never use another cup.”
🔹 Objection: "Why switch when I already own a Stanley?"✅ Response: “Because this one actually fits your cup holder, doesn’t leak, and keeps your drink colder—without just being a trend.”✅ TikTok & Reels Idea: "Things I Hated About My Stanley (And How Thicc Buddy Fixed Them)"✅ Side-by-Side Comparisons: Handle comfort, leak-proof lid, insulation, cup holder fit.
🔹 Objection: "40oz is too bulky—I don’t need that much water at once."✅ Response: “You don’t have to refill all day, and it still fits in your cup holder.”✅ Lifestyle Content: Show how it fits into daily life—gym, road trips, work desks.✅ Alternatives: Promote smaller versions if they prefer less bulk.
🔹 Objection: "Other cups say they keep drinks cold, but they don’t."✅ Response: “Test it yourself. 24+ hours of ice-cold drinks. No BS.”✅ TikTok Trend Idea: "Left this in my car all day… here’s what happened."✅ User Reviews: Highlight customers posting their own ice tests.
🔹 Objection: "Most tumblers claim to be leak-proof, but they still spill."✅ Response: “Unlike Stanley, this one actually seals. Throw it in your bag with no worries.”✅ Challenge Video: Shake, tip, and drop test to prove no leaks.✅ Customer Reactions: “I was skeptical, but this thing is legit.”
🔹 Objection: "So many cups out there… how do I know this is the right one?"✅ Response: “You want the best? You’re looking at it.”✅ Comparison Chart: Simple side-by-side showing why Thicc Buddy 40 wins.✅ Clear Messaging: “The last tumbler you’ll ever need.”
🔹 Objection: "What if it doesn’t work for me?"✅ Response: “No risk. Love it or send it back.”✅ Easy Return Policy: Make sure customers know returns are simple.✅ Social Proof: “Thousands of people made the switch—here’s why.”
New/trending:https://www.instagram.com/p/DGCVW3Vswa2/?igsh=YzZqOHFhcjlmeDF6https://www.facebook.com/share/v/19tNsivmCp/?mibextid=wwXIfr
POV: (works really well for some reason) https://m.facebook.com/story.php?story_fbid=pfbid02evDu85ZHfQPVBcjKjKbCvW3aLiL97H1s1zYVcxAvDo3h6DiKyQW7kBxEdZTVBiCTl&id=61553841158980&mibextid=wwXIfr
Skit style (showing off utility):https://www.tiktok.com/t/ZP8JkPBB3/Product placement (vibey, aesthetic)https://www.tiktok.com/t/ZP8eJY37J/https://www.tiktok.com/t/ZP8eJBtTA/https://www.tiktok.com/t/ZP8eJjnyc/https://www.tiktok.com/t/ZP8FBca4X/Entertainment - “With me” style. “Make coffee, hot chocolate, preworkout, summer drinks with me” Could even do a gift cup like a boo baskethttps://www.instagram.com/reel/DDu9qPKzDxk/?igsh=NTc4MTIwNjQ2YQ==Product focused https://www.instagram.com/reel/DAgrgMDuYWd/?igsh=NTc4MTIwNjQ2YQ==https://www.instagram.com/reel/DBXnJVggUA4/?igsh=NTc4MTIwNjQ2YQ==https://instagram.com/p/DExgSOuMcgG/
Ads *should have text or a voiceover https://www.facebook.com/share/v/15xr4hTf2b/?mibextid=wwXIfrhttps://www.tiktok.com/t/ZP8Fk3TwK/https://www.instagram.com/reel/DAtN4c2uyP6/?igsh=NTc4MTIwNjQ2YQ==https://www.instagram.com/reel/DDfnHXPxtDj/?igsh=NTc4MTIwNjQ2YQ==
Testimony Informal - https://www.facebook.com/share/v15b3EjJxns/?mibextid=wwXIfr Formal - https://www.facebook.com/share/v/15ZkGDEtYH/?mibextid=wwXIfr