Twitter Lists are one of the most underutilized features of the platform.
Here's why you should start creating Lists:
Lists help you organize the people you follow
If you follow a lot of people on Twitter, it can be hard to keep track of all the content they're posting. Lists help you organize the people you follow into groups, so you can easily see the tweets from important people.
Lists let you see tweets from people you don't follow
Lists also let you see tweets from people who you wouldn't normally follow. This way, you can stay up-to-date on what they’re talking about, and even glean some insights to help you improve your own content.
Lists are a great way to engage with people
Instead of scrolling through a distracting feed, Lists will only show posts and interactions from the people added to said List. This lets you engage with other creators much more easily.
Here are some ideas of Lists you can make:
A list of brands
A list of friends
A list of loyal fans
A list of prospects
A list of inspiration
A list of competitors
I made this list of creators as an example. Feel free to follow and engage:
https://twitter.com/i/lists/1612647018685505536