The Universal Buddy isn’t just another can cooler—it’s the only one you’ll ever need. Designed to fit every can and bottle, it eliminates the hassle of guessing which koozie to bring. Whether you're at a tailgate, beach, BBQ, or just cracking open a cold one at home, the Universal Buddy keeps every drink ice-cold, longer than anything else. No more warm drinks. No more mismatched koozies. Just one perfect solution for every sip.
Stay Ready. Stay Frosty.
These are the moments when someone realizes they need the Universal Buddy.
✅ Hating warm drinks → “Tired of your drink getting warm before you even finish it?”✅ Multiple drink sizes → “Keep needing multiple Yetis or Brumates? Yeah, we fixed that.”✅ Outdoor lovers → “From the beach to the tailgate, we keep drinks ice-cold.”✅ Tailgates & social events → “Be the guy with the coldest drink at the tailgate.”✅ Gifting → “The perfect gift for anyone who drinks… anything.”✅ Travelers & road-trippers → “Pack one, never worry about cup sizes again.”✅ Cool factor → “You’re either the guy with a Universal Buddy or the guy asking where to get one.”
These are the first lines of ads, social posts, or videos to stop the scroll.
🔥 “This isn’t just a can cooler—it’s the only one you’ll ever need.”🔥 “One cup. Every can & bottle. No more guessing.”🔥 “If your drink isn’t in a Universal Buddy, is it even cold?”🔥 “You didn’t even know you needed this… until now.”🔥 “Friends don’t let friends drink warm beer.”🔥 “Quit carrying 5 different koozies. Just get one that fits everything.”🔥 "The gift that your friend won't stop talking about."🔥 "The ultimate tailgate buddy."🔥 "Tired of switching can coolers? Introducing the Universal Buddy."🔥 "Introducing the world's first universal can cooler."
What makes the Universal Buddy better than anything else on the market?
✔️ Truly Universal → Fits tallboys, slim cans, beer bottles, energy drinks, soda cans—all in one.✔️ Ice-Cold For Hours → Double-wall vacuum insulation keeps drinks cold all day.✔️ No More Spills → Secure lock-in lid means your drink stays put.✔️ Perfect Gift → “For the friend who always has a drink in hand.”✔️ Built for Adventure → Tailgates, road trips, beach days, and backyard BBQs.✔️ More Than A Can Cooler → Add on coffee lid, protein lid, cocktail lid, & transform your cup.
Here’s how we bring it to life on TikTok, Instagram, and ads.
🎯 “POV: You’re the only one at the party with a cold drink”🎯 "POV: Your buddy brought a slim can cooler to the party"🎯 "POV: You find out what a Universal Buddy is"🎯 "It's just a Yeti knockoff, what's the difference?"🎯 “Every drink, one solution—watch this” (Fast cuts of different cans/bottles fitting)🎯 “We put it to the test” (Leave a drink in the sun all day, still ice-cold)🎯 “This vs. That” (Universal Buddy vs. regular koozies that don’t fit)🎯 "How does it fit everything?" (Show the 12oz can, slim can, bottle, & 16oz can)🎯 "I'll stick to my Brumate" (Pull out slim from Brumate, offer up a bottle or 12oz can - won't fit)
📌 Before & After (Drink sweating & warm vs. perfectly chilled in Universal Buddy)📌 Flat lay of all drink sizes (Show that it fits everything in one frame)📌 Side-by-side vs. competitors (Highlighting versatility & insulation)
🔹 Objection: "Why should I pay this much when I can get a regular koozie for cheap?"✅ Response: “Because no other koozie fits EVERY drink. You’d have to buy five different ones to do what this does in one. Regular koozies sweat, don't keep it cold, or fit everything. Cheaper in the long run."✅ Comparison Content: Show a side-by-side test of multiple koozies vs. Universal Buddy.✅ Testimonials & UGC: “I thought it was overpriced, but now I use it every single day.”
🔹 Objection: "I already have one for my favorite drink size."✅ Response: “Until you realize your drink doesn’t fit… and now you’re stuck with a warm one.”✅ TikTok & Reels Idea: "The moment you wish you had a Universal Buddy..." (Show someone trying to cram a wrong-sized can into a koozie.)✅ Side-by-Side Comparisons: “One Universal Buddy vs. Five Regular Koozies.”
🔹 Objection: "I don’t believe it really keeps drinks cold for that long."✅ Response: “We put it to the test—see for yourself.”✅ TikTok Trend Idea: “We left this in the sun for 6 hours. Here’s what happened.”✅ User Reviews: Highlight customers posting their own ice tests.
🔹 Objection: "It looks big—will it fit in my hand or cup holder?"✅ Response: “Designed for convenience—it’s lightweight, fits in your hand, and most cup holders.”✅ Content Ideas: Show it in use at a tailgate, beach, road trip.✅ UGC Video Idea: “Can you actually hold it comfortably? Let’s find out.”
🔹 Objection: "Why do I even need a koozie? I can just hold my can."✅ Response: “Enjoy your warm drink then… we’ll be over here still sipping ice-cold.” "Not for everyone, but if you're in 100 degree weather it takes 5 minutes to heat up."✅ Challenge Video: Show a regular drink sweating & warming up vs. one in a Universal Buddy.✅ Customer Reactions: “Didn’t think I needed it… now I never drink without it.”
🔹 Objection: "Are you sure it really fits all drink sizes?"✅ Response: “Every. Single. One. Don’t believe us? Try it.”✅ Content Ideas: Show fast cuts of every drink sliding in effortlessly.✅ Hashtag Challenge: #UniversalBuddyTest – Show us your best fit!
🔹 Objection: "What if it doesn’t work for me?"✅ Response: “No risk. Love it or send it back. 30 day free trial."✅ Easy Return Policy: Make sure customers know returns are simple.✅ Social Proof: “Thousands of people made the switch—here’s why.”
POV https://www.tiktok.com/t/ZT2xDVyH7/https://www.tiktok.com/t/ZT2xUX85B/https://www.tiktok.com/t/ZT2xUqFjf/
Utility https://www.tiktok.com/t/ZT2xDgyn2/https://www.tiktok.com/@travelingmommaof2/video/7380774212828532011
Gifting Focused https://www.tiktok.com/@vrogers17/video/7447224218434964778 https://www.tiktok.com/@hopebaxter_/video/7443981659776503082
Team/Aesthetic and utility https://www.tiktok.com/@theshealyfam/video/7403337404280540459
Comment reply https://www.tiktok.com/@kornershop815/video/7424950098808917279https://www.tiktok.com/t/ZT2xUGAX5/https://www.tiktok.com/t/ZT2xU3dbF/