Attribution Report: Navigation

Click the "Attribution" dropdown and select "Attribution Report".

Select your conversion segment to see the unique marketing mix at each point in the funnel. For example, you may want to look at an upper funnel event like “View Product” or “Add to Cart” to see performance against higher funnel awareness driven channels i.e. Tiktok

Click the date selector to select a time frame. You can select either common date range from the dropdown, or a custom date range by clicking the calendar.

Select the attribution type you would like to optimize against. Remember that all attribution types are de-duplicated, meaning credit for driving a conversion will always = 1 even if there were multiple touchpoints on the user's path to conversion. Click here.

Toggle between New vs. Repeat users to see CPA/ROAS specifically for new or returning. If this is not set up for your account, reach out to your Rockerbox team for next steps.

Filter by the "Bucket" (ex channel, objective) you're looking to see performance against. Each “Bucket” corresponds with the Tiers + marketing activity mapping structure you determined during onboarding. If you have questions on how your marketing activity is structured, reach out to your Rockerbox team.