Basic Google Ad Setup for Dynamic Ads | Scribe

Basic Google Ad Setup for Dynamic Ads

  • Virginia Buechel |
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  • 52 seconds
    Below are the steps that will be taken after you have signed up and created an account on Google Ads. Instructions to do that basic setup can be found here: [https://ads.google.com/home/resources/how-to-setup-googleads-a-checklist/](https://ads.google.com/home/resources/how-to-setup-googleads-a-checklist/)
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    Set up payments, tax information, and all contact information so you can "set it and forget it".
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    Navigate to [https://ads.google.com/aw/overview](https://ads.google.com/aw/overview)
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    Click here for your first campaign.
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    Campaigns have a set budget. So you can have multiple ad groups within that campaign that all share the same budget.
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    Click here to create your first Ad Group within your campaign.
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    Click here to get started on your first ad group.
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    For this ad group, we will use the dynamic ad group option - which allows for more flexibility in sharing and showing all of the content on your website. Learn more here: [https://support.google.com/google-ads/answer/2471185?hl=en](https://support.google.com/google-ads/answer/2471185?hl=en)
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    Click "dropdown" for Ad Group Type.
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    Click "Dynamic"
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    Click here.
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    Click this text field.
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    Add your company website to get started!
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    Click here.
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    Click this text field.
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    Name your ad group around the type of content it's targeting or sharing.
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    Click the Default Bid field. This can be set to any amount, as we are going to change it later
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    Click here + next to "All webpages"
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    Select all webpages.
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    Click to save and continue.
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