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Brand Book Guidelines
Gerrard Lipscombe
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42 seconds
Notion
1
Edit your Brand Book summary.
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2
Click here.
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3
Add your Mission & Vision statements.
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4
Click "Story"
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5
Follow the Brand Story exercise to help shape key questions about your core Brand Story.
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6
List 'Key Forces' in the story.
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7
Describe your 'Dystopian Ending'.
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8
Identify the change necessary.
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9
Identify the Character traits needed.
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10
Click "Values"
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11
Click here.
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12
Click here.
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13
Click here.
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14
Add and edit your logo images.
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15
Click here.
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16
Add you brand colour hex codes.
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17
Click "Imagery"
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18
Add details about various ways in which you use images.
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19
Click here.
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20
Click "Tutorials: Include screengrab on gradient BG"
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