Click "Add" to add a new Individual into Hop.

Title...
Mr
Miss
Mr
Ms
Mrs
Dr
Archbishop
Bride
Sister

Click the "First Name" field and fill out.

Click the "Last Name" field and fill out.

Click "Preferences" tab. Here you can add dietary requirements, preferred room type etc.

Click "Receive Brand Offers?" if the guest has agreed to receive brand offers from you directly i.e. sending out email campaigns.

Click "Receive 3rd Party Offers?" if your guest has agreed to receive third party offers from your OTA's such as Booking.com, Expedia etc.

Here you can fill out the guest's contact details.

Here you can fill out notes specific to the guest. For example, 'guest likes a double bed'.

Click "Email" to show all email correspondence between Hop and the Individual. For example, email confirmation, cancellation, invoices etc.

Click "Stays" - this will show the number of nights that guest has stayed with you.

Click the down arrow next to the surname.

Click "Edit Individual" to edit a profile.

Click here the down arrow next to the surname.

Hopsoftware

This guide provides a comprehensive walkthrough for managing individual guest profiles in the CRM system, ensuring you capture essential details for a personalized experience. By following the steps outlined, you can efficiently add, edit, and merge guest information, as well as track preferences and correspondence. This streamlined process enhances guest satisfaction and improves your ability to deliver tailored services. Viewing this guide will equip you with the necessary skills to optimize your CRM usage and foster better guest relationships.

CRM - Individuals