Channel Overlap: Navigation | Scribe

    Channel Overlap: Navigation

    • Emily Shreero |
    • 0 steps |
    • 2 minutes
    Navigate to [https://app.rockerbox.com/v3/home](https://app.rockerbox.com/v3/home)
    Navigate to the "Channels" tab and click "Digital Advertising".
    Select the ad platform you're looking to assess channel overlap against.
    Click "Channel Overlap"
    Select the customer type you're looking to inspect channel overlap for. Note this is available for all Shopify clients and non-Shopify clients who have provided a historical user file.
    Select your date range. The view will default to the last 30 days.
    See key insights on your overlapping channels such as - What paid or non-paid channels most often overlap with the selected platform - How channel overlap impact revenue, compared to the channel in a silo
    View key summary stats such as - What % of the platform's conversions overlap with other channels - What % of revenue results from channel overlap - How time to conversion changes when a user interacts with other marketing channels in addition to the ad platform.

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