Scroll below the chart and click "+ Campaign"

Tip!
Make your campaign name unique and memorable. We recommend including the branding and channel. 
Careful not to include dates in the name if you may extend the campaign. Note - The campaign name can be changed at any time. 

Tip! The campaign objective informs the optimization algorithm and CANNOT be changed once saved.

Display
Video
Audio
TV
Native Display
Native Video
Out of Home

Enter the full amount for this campaign across all tactics and flights. 

Pace evenly
Pace ahead
Pace to daily spend cap

Pace Evenly: With this setting applied, you should expect to see about 50% of your budget spent, if possible, by the time your flight reaches the halfway point.

Pace Ahead: With this setting applied, you should expect to see about 60% of your budget spent, if possible, by the time your flight reaches the halfway point. You do not spend your entire budget before the campaign flight has ended. You continue to spend every day until the end date, but spend at a slower rate towards the end of the flight, because you have been pacing ahead of your needed spend.

Pace to Daily Cap: Select this option when you would like to set your daily spend cap manually, instead of relying on automatic amounts determined by the algorithms. The campaign wizard automatically suggests a daily spend cap, which you can update as you want. 
NOTE: The daily spend cap is set against each flight in the next section and should not override your campaign total budget

Enter a start and end date for your first flight.

Within KPIs set your primary, secondary and tertiary KPI

Select KPI
CTR - Click-Through Rate
CPA - Cost per Acquisition
CPC - Cost per Click
CPCV - Cost per Completed View
Incremental Reach
Nielsen OTP
Reach
ROAS - Return On Ad Spend
Completion Rate
Viewability
vCPM - Viewable Cost per Thousand

Tip! 
Only the primary KPI is required. The platform will NOT start optimizing toward subsequent KPIs until the previous KPI has hit its goal value.

Alert! These will inform any newly created tactics under the campaign what targeting to start with. This is NOT a target in and of itself. 

CREATE CAMPAIGN SHELL

Optional: Default Targeting