Create Custom Audience for Website Visitors: Visited Calendar Booking Page | Scribe

    Create Custom Audience for Website Visitors: Visited Calendar Booking Page

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    • 28 steps |
    • 2 minutes
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    VISION To create Facebook Custom Audience for Website Visitors: Visited Calendar Booking Page
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    RESOURCES - Access to Facebook ad account - Name of Client's Ad Account - The same Facebook Pixel ID/Facebook Pixel tracking must be already be set-up on the website - Access to Client's Content Management Account (Convertri or etc) - Name of Funnel - Website URL of the Calendar Booking Page of the funnel
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    Go to client's Facebook Ad account. Navigate to [https://adsmanager.facebook.com/adsmanager/manage/campaigns](https://adsmanager.facebook.com/adsmanager/manage/campaigns?act=694465636141336&business_id=1915109742095684&global_scope_id=1915109742095684&nav_entry_point=bm_global_nav_shortcut&date=2020-12-15_2024-01-11%2Cmaximum&breakdown_regrouping=true)
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    Click on the "All tools" hamburger menu
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    Select "Audiences"
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    Click "Create audience"
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    Select "Custom audience" from the dropdown
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    Choose "Website"
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    Click on "Next"
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    Click on the field under "Source"
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    Select the name of the pixel on the dropdown
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    Click on this text field
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    Select "People who visited specific web pages" on the dropdown
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    Double-click this text field and enter 180 to create custom audiences of website visitors who have visited the Calendar booking page for the past 180 days
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    Click "contains"
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    Select "contains" to apply condition
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    Click the text field under URL
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    Log-in to client's Content Management System and look for the funnel name
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    Go to the Calendar Booking Page
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    Copy the link