Create Hook Rate as a Custom Metric | Scribe

    Create Hook Rate as a Custom Metric

    • SAHARA DIGITAL AGENCY |
    • 14 steps |
    • 58 seconds
    1
    Navigate to Meta Ads Manager
    2
    Click the dropdown here.
    3
    Click "Customize columns"
    4
    Click "Create custom metric"
    5
    Click the empty box.
    6
    Type 3-second Video Plays
    7
    Click here.
    8
    Type Impressions
    9
    Name the Custom Metric "Hook Rate"
    10
    Make sure to choose "Percentage (%)"
    11
    Click "Create metric"
    12
    Check the Hook Rate metric
    13
    Click "Apply"
    14
    Scroll to the end and find your hook rate.