Create Hook Rate as a Custom Metric

SAHARA DIGITAL AGENCY |
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58 seconds

Facebook Ads Manager

Navigate to Meta Ads Manager

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Click the dropdown here.

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Click "Customize columns"

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Click "Create custom metric"

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Click the empty box.

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Type 3-second Video Plays

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Click here.

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Type Impressions

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Name the Custom Metric "Hook Rate"

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Make sure to choose "Percentage (%)"

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Click "Create metric"

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Check the Hook Rate metric

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Click "Apply"

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Scroll to the end and find your hook rate.

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