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Create a Conversion Action in Google Ads (for Affiliate Link Marketers)
Jose Salgado |
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Conversion events are sent to the Google Conversion API through **Conversion Actions**. Follow these instructions if you don't yet have Conversion Actions for the conversion events you will be sending from AnyTrack.
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From your Google Ads dashboard, click the **Create** button.
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Select **Conversion action**
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Select the kind of conversions: **Website**
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Enter the **URL of your website**. It's the website where where you have published the affiliate links. (Hint: It's also the URL of the Property you are tracking with AnyTrack). Then click on **Scan.**
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Scroll down the page to find and click on the **Add a conversion action manually** option
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Select the action category, for example, Purchase.
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Enter a name for the conversion event, for example *AffiliatePurchase*.\
Event names are **CaSe SeNsItIvE.**
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In Value, select **Use different values for each conversion** or **Use the same value for each conversion.**
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In Count, select Every or One.
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In Click-through coversion window, we suggest to use the longest window possible, 90 days.
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11
Deactivate Enhanced conversions. As an affiliate you don't track identifiable information (PII) on the advertiser's site, which is a requirement for Google Ads Enhanced Conversions.
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Click Done.
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Click Save and continue.
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Ignore the Google Ads instructions to set up a code on your website to measure the conversion action. AnyTrack measures the conversion action directly from your Integrations and reports it to Google Ads through the Conversion API.
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Click Done.
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Navigate to your Google Ads Pixel on AnyTrack
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In **Conversion Event Mapping**, click on **Reload Conversions**
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Select the event that will be sent to the conversion action you just created (i.e., Purchase)
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Map the event to the conversion action you just created. (Simply click on the field and the list of available conversion actions from your Google Ads will be displayed)
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