First step for new campaigns is to create new audience list. Let's start start with a single audience group

We have lots of sources to create accounts and it depends on the campaign type. In our case, most of our campaigns start with dynamic audience list from salesforce

We can use an existing synced list from Salesforce or create a new Salesforce account using filters. In the example below, we are using an existing synced list from salesforce

Example below, we are selecting a salesforce dynamic account list using salesforce account filters

Criteria in this case is called "icp status = yes"

Account ( (null.ICP_status__c Equals 'Yes'))

You can run experiments with single audience such as the one above (which I recommend for brand new campaigns) or you can group your audiences as we will see below

Grouped audiences are very effective at narrowing down your target list and focusing your budget on fewer variables. However, it does mean that you can report on the audience performance as a group rather than an individual audience. This is why I recommend starting with a single audience if doing a brand new experiment.

You can click to select the type of channel targetted

Now you can setup your filters to group your audience

Click on existing target group  "LI Stage 2&3 Senior+"

You can see here how the account list was grouped with job titles and also excluded another salesforce account list 'SFDC - Customer'

Now the important part! You can use the audiences when setting up campaigns

Click campaign name "MD | Demo - $100GC Turn Leads into Rev RT"

MD | Demo - $100GC Turn Leads into Rev RT

Metadata

This guide provides step-by-step instructions on how to create a custom audience for multiple paid channels. It explains how to select and filter the audience based on criteria, how to group audiences for more focused targeting, and how to use the created audiences when setting up campaigns.

Create a Custom Audience for Salesforce Accounts and LinkedIn