Create a Direct Mail Campaign in KW Command | Scribe

    Create a Direct Mail Campaign in KW Command

    • JP Helk |
    • 15 steps |
    • 5 minutes
    1
    Navigate to [https://console.command.kw.com/command/campaigns](https://console.command.kw.com/command/campaigns)
    2
    Click "Create Campaign" and select "Direct Mail"
    Click "Create Campaign" and select "Direct Mail"
    3
    Enter a campaign name, choose your goal, then click "Create Campaign"
    Enter a campaign name, choose your goal, then click "Create Campaign"
    4
    If advertising a listing, search for your listing and select it
    If advertising a listing, search for your listing and select it
    5
    Next, adjust your content. You can choose from the default templates, or select a custom template. Then you can adjust the text to be included on the postcard!
    Next, adjust your content.  You can choose from the default templates, or select a custom template.  Then you can adjust the text to be included on the postcard!
    6
    You can either browse your computer or select from listing images to select the image for the front of the postcard. Your headshot should automatically be included on the back of the postcard!
    You can either browse your computer or select from listing images to select the image for the front of the postcard.  Your headshot should automatically be included on the back of the postcard!
    7
    Next you select your targeting - choose from local targeting around an address (defaults to the property address) or targeting your database.
    Next you select your targeting - choose from local targeting around an address (defaults to the property address) or targeting your database.
    8
    You can add contacts directly from your database as recipients
    You can add contacts directly from your database as recipients
    9
    Confirm your Market Center address. This will be used as the return address for the postcards.
    Confirm your Market Center address.  This will be used as the return address for the postcards.
    10
    Select the number of postcards you'd like to send
    Select the number of postcards you'd like to send
    11
    You can also add a QR code to your postcards for tracking purposes! When someone scans the QR code, it will take them to a landing page you've created and it will track that info to report in the campaign metrics.
    You can also add a QR code to your postcards for tracking purposes!  When someone scans the QR code, it will take them to a landing page you've created and it will track that info to report in the campaign metrics.
    12
    Click "Configure Targeting"
    13
    Click "Yes"
    14
    You'll be taken to a page where you can adjust postage class as well as narrow the parameters for your targeting. You can choose specific property types and other parameters to filter by so that your postcards go to the target audience.
    You'll be taken to a page where you can adjust postage class as well as narrow the parameters for your targeting.  You can choose specific property types and other parameters to filter by so that your postcards go to the target audience.
    15
    Finally, preview the postcards, enter your payment method, and start your campaign!