Create an Audience for Retargeting | Scribe

    Create an Audience for Retargeting

    • Jack Woodwalker |
    • 13 steps |
    • 2 minutes
    1
    Navigate to [https://ads.google.com/aw/overview](https://ads.google.com/aw/overview?ocid=6609485965&euid=1187639413&__u=1432826637&uscid=6609485965&__c=1002909285&authuser=2)
    2
    Click "Overview"
    3
    Click "Tools"
    4
    Click "Shared library"
    5
    Click "Audience manager"
    6
    Click on the **plus icon.**
    7
    Click "Website visitors"
    8
    Name the segment.
    9
    Select "Visitors of web pages"
    10
    Click "Web page visit"
    11
    Set the timeline.
    information ordinal icon
    We typically create different audiences for **7 days, 14 days, 30 days, 90 days, and 180 days.**
    12
    Make sure to **enrich the audience with data** from the last 30 days.
    13
    Create **your segment!**