Create custom metric for Hold Rate metric in Facebook Ads | Scribe

    Create custom metric for Hold Rate metric in Facebook Ads

    • SAHARA DIGITAL AGENCY |
    • 9 steps |
    • 16 seconds
    1
    Navigate to your Meta Ads Manager[.](https://adsmanager.facebook.com/adsmanager/manage/campaigns?act=651036663230848&business_id=187582411853572&global_scope_id=187582411853572&nav_entry_point=am_local_scope_selector&columns=name%2Cdelivery%2Crecommendations_guidance%2Cattribution_setting%2Cresults%2Creach%2Cfrequency%2Ccost_per_result%2Cbudget%2Cspend%2Cend_time%2Cschedule%2Cquality_score_organic%2Cquality_score_ectr%2Cquality_score_ecvr%2Cimpressions%2Ccpm%2Cactions%3Alink_click%2Ccost_per_action_type%3Alink_click%2Cwebsite_ctr%3Alink_click%2Cclicks%2Cctr%2Ccpc%2Cactions%3Aomni_add_to_cart%2Cactions%3Aoffsite_conversion.fb_pixel_add_to_cart%2Caction_values%3Aomni_add_to_cart%2Caction_values%3Aoffsite_conversion.fb_pixel_add_to_cart%2Ccost_per_action_type%3Aomni_add_to_cart%2Cactions%3Aomni_view_content%2Cactions%3Aoffsite_conversion.fb_pixel_view_content%2Caction_values%3Aomni_view_content%2Caction_values%3Aoffsite_conversion.fb_pixel_view_content%2Ccost_per_action_type%3Aomni_view_content%2Cactions%3Aomni_purchase%2Cactions%3Aoffsite_conversion.fb_pixel_purchase%2Caction_values%3Aomni_purchase%2Caction_values%3Aoffsite_conversion.fb_pixel_purchase%2Ccost_per_action_type%3Aomni_purchase%2Cpurchase_roas%3Aomni_purchase%2Cwebsite_purchase_roas%3Aoffsite_conversion.fb_pixel_purchase%2Cconversions%3Aoffsite_conversion.fb_pixel_custom.select_days%2Ccost_per_conversion%3Aoffsite_conversion.fb_pixel_custom.select_days%2Cconversions%3Aoffsite_conversion.fb_pixel_custom.select_item%2Ccost_per_conversion%3Aoffsite_conversion.fb_pixel_custom.select_item%2Ccustom_derived_metrics%3A10231998774572384%2Ccustom_derived_metrics%3A10233451188641828&attribution_windows=default&date=2024-05-01_2024-05-28%2Cthis_month&insights_date=2024-05-01_2024-05-28%2Cthis_month&is_reload_from_account_change&breakdown_regrouping=true)
    2
    Click here.
    3
    Click "Customize columns"
    4
    Click "Create custom metric"
    5
    Click here.
    6
    Choose Thruplays divided by 3-second video plays
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    Name the metric "Hold Rate"
    8
    Click here and choose "Percentage (%)
    9
    Click "Create metric"