Creating Facebook Custom Audience: Website Visitors for Those Who Visited Opt-in Page | Scribe

    Creating Facebook Custom Audience: Website Visitors for Those Who Visited Opt-in Page

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    • 24 steps |
    • 46 seconds
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    VISION To create Facebook Custom Audience: Website Visitors for Those Who Visited Opt-in Page

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    RESOURCES - Access to Facebook ad account - Name of Client's Ad Account - The same Facebook Pixel ID/Facebook Pixel tracking must be already be set-up on the website - Access to Client's Content Management Account (Convertri or etc) - Name of Funnel - Website URL of opt-in Page of the funnel

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    Go to client's Facebook Ad account. Navigate to [https://adsmanager.facebook.com/adsmanager/manage/campaigns](https://adsmanager.facebook.com/adsmanager/manage/campaigns?act=694465636141336&business_id=1915109742095684&global_scope_id=1915109742095684&nav_entry_point=bm_global_nav_shortcut&date=2020-12-15_2024-01-11%2Cmaximum&breakdown_regrouping=true)

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    Click on the hamburger menu

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    Select "Audiences"

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    Click "Create audience"

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    Select "Custom audience" from the dropdown

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    Choose "Website"

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    Click on "Next"

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    Click the tab under "Events"

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    Choose "People who have visited specific web pages" from the dropdown list

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    Double-click this text field and enter 180 to create custom audiences of website visitors who have visited the Opt-in page for the past 180 days

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    Click the text field

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    Log-in to client's Content Management platform and search for the name of the funnel. (Process will vary depending on the platform)

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    Go to the opt-in-page

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    Copy the web site URL link

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    Click this text field.

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    Go back to this tab in your browser

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    Paste the link on this section. Make sure to remove the "http://" at the beginning of the link

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    Select it from the dropdown below