Creating a Custom Audience from All Website Visitors on Client's Ad account | Scribe

    Creating a Custom Audience from All Website Visitors on Client's Ad account

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    • 17 steps |
    • 34 seconds
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    VISION To create custom audience from All Website Visitors on Client's Facebook Ad account
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    RESOURCES - Access to Facebook ad account - Name of Client's Ad Account - The same Facebook Pixel ID/Facebook Pixel tracking must be already be set-up on the website
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    Go to client's Facebook Ad account. Navigate to [https://adsmanager.facebook.com/adsmanager/manage/campaigns](https://adsmanager.facebook.com/adsmanager/manage/campaigns?act=694465636141336&business_id=1915109742095684&global_scope_id=1915109742095684&nav_entry_point=bm_global_nav_shortcut&date=2020-12-15_2024-01-11%2Cmaximum&breakdown_regrouping=true)
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    Click on the hamburger menu
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    Select "Audiences"
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    Click "Create audience"
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    Select "Custom audience" from the dropdown
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    Choose "Website"
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    Click on "Next"
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    Click the source
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    Select the name of the Facebook pixel on the dropdown list
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    Click the text field under "Events"
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    Select "All website visitors" from the dropdown
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    Double-click this text field and enter 180 days
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    Click the "Audience Name" field. and enter an audience name. Use this naming Convention template to organize the Facebook Custom Audience \[Insert Facebook Custom Audience Name | Date Created\]
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    Click on "Create audience"
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    You will receive this confirmation message
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    Click on "Done"
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    It should autopopulate the custom audience you have created under the Audience list below
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    DEFINITION OF DONE A custom audience of website visitors for the past 180 days has been created