Credit Distribution Logic: Detailed

Step 1: each channel makes up a % of conversions against the total conversion volume. For example, Paid Search makes up 28% of all conversions. (300÷1075) = .28

Step 2: when you change the amount of credit allocated to a channel, you're increasing or decreasing the % of conversions that this channel will make up. For example, if you type 1.1 in the Credit Redistribution tool for Paid Search, you will increase its share of conversions by 10%. \ \ Similarly if you want to decrease the conversion share of a given channel by 10%, type 0.9 in the tool custom credit box.

Step 3: the result is an updated % of conversions allocated to the channel For example, Paid Search should now receive 10% more of the conversion share than it was previously. (0.28*1.1) = 0.31

Step 4: the % of conversions are balanced against the total so that 100% of conversions are still accounted for. For example, Paid Search has a final % share of .34, as the new % share represents 34% of the total updated %s. (0.31÷0.89) = 0.34 or 34%.

Step 5: the final conversion count equals the final balanced share of conversions as a % of total conversions. For example, Paid Search should make up 34% of the total 1,075 coversions. (1075\*0.34) = 370.