**What is Load Balancing?**\
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Load balancing in Google Cloud Platform (GCP) is a service that distributes incoming network traffic across multiple servers or instances. It ensures high availability and reliability by distributing the workload to prevent any single server from becoming overwhelmed. GCP offers several types of load balancing, including HTTP(S), TCP/SSL, and UDP, to handle different types of traffic. This helps improve application performance and provides seamless scaling to meet varying levels of demand.