*Intro before we dive in:*
**Consent Mode V2:** new privacy regulations in the European Economic Area (EEA) are going to be enforced and regulated in **March 2024.**
This implementation guide has been updated for Google Consent Mode V2 — so you are compliant with local regulations and laws (even if your business operates outside of the EEA region).
**Quick note:** Google Ads tracking is a huge mess (and it's only gonna get worse).
If you want to succeed with Google Ads in 2024 and beyond, you need to step up your conversion tracking game.
If you don't you will cripple the algorithm and you'll never get the desired results.
**We hosted an exclusive, live advanced conversion tracking workshop on February 8th, 2024 that helped 350+ Google Ads Specialists to future-proof their tracking setup, improve results, and beat the competition.**
We added the recording as a bonus to our Conversion Tracking Mastery course.
Do you also want to future-proof your Google Ads conversion tracking? [Click here to enroll.](https://www.ppcmastery.com/conversion-tracking-mastery)
Alright, we hope this Consent Mode V2 Implementation Guide is useful to you!