Select the partner that will be accepting the Deal ID

Find your Reticle Deal ID\*\
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\***Note:** once your Deal ID is created, the ID will be visible in platform. The Deals are automatically pushed to your seat via API. Pubmatic deals are typically pushed within 10-15 mins. Xandr deals may take several hours.

Now you're ready to apply the Deal ID to your desired line items\*\
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**Note**: the deals are created to be advertiser specific. We strongly encourage that you limit the Deal IDs to only be available for the corresponding advertiser, as there can be instances via troubleshooting, where restrictions are applied that may affect scale on other advertisers or campaigns.

Google

Reticleai

Reticle Deal IDs are specific to each advertiser. By accepting a Reticle Deal ID, you gain access to curated inventory based on relevant emotional signals.

Finding and Accepting Reticle Deal IDs in DV360