Finding your peak email engagement time of the day with HubSpot | Scribe

    Finding your peak email engagement time of the day with HubSpot

    • Mike Donnelly |
    • 0 steps |
    • 3 minutes
    After you've created the first version of your email, clone it two additional times and include which time of day the email should be associated with. In the below example, "Email name" would be the name of the email and the time of day would be associated with the morning, afternoon and evening sends.
    Navigate to workflows by clicking on "Automation" --> "Workflows". Create a new workflow and name it "<Email Name> - Peak Engagement Time of Day" where <Email Name> is the same used in the prior step. Next, select "Start from scratch" in the top left and choose "Specific Date" as how you want the workflow to start. You'll want to select the day that you want your email to send.
    The date and time you select would be the cutoff point where any new members of an active list would not be enrolled. For example, if you say the cutoff point is at 8:00am on Monday and a contact becomes a member of the active list at 8:05am on that Monday, they would not be included in the mailing.
    Click "Next"
    3 You'll now want to select the active or static list(s) that you want to send the email to for this test. Click inside the "Contact enrollment trigger" step.
    Click on "List memberships".
    5 Select the list(s) you want to send the email to. In the example below, we're selecting the list that is called "100K List".
    Click "Apply filter"
    Click "Save"
    Click "Save"
    Underneath the delay (which is the cutoff point for any new members of the starting list(s) being able to start the workflow), click on the "+" symbol to add a workflow action step.
    Search for "split test automation" and click on "(Beta) Five cohort split test automation"
    Click "Save"
    Underneath the split test automation step, click the "+" sign to add another workflow action step.
    Select the "Value equals branch" and click on this.
    Click "Choose a property"
    Click "2. (Beta) Three cohort split test automation"
    Click "cohort"
    Click the checkbox for "Create a separate branch for each value in this property". and click "Next"
    Click "Save"
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