First-Party Attributed Performance: Navigation

Once you have set up your comparison view, you will see platform-reported performance metrics compared to Rockerbox (First-Party Attributed) performance metrics.

You can modify the conversion event, Rockerbox attribution type, or Facebook attribution type as needed. Note that Rockerbox assisted attribution means full credit is given to the platform (ex Facebook) if it was tracked as a touchpoint on the user's path to conversion. You will likely select whichever attribution types you have set your performance benchmarks against.

You will then see comparisons of values and performance metrics reported by the ad platform compared to Rockerbox. Note that Rockerbox "de-duplicates" conversions depending on the Rockerbox attribution type you have selected. This means the variance between platform and Rockerbox will differ across attribution types. You may find that Rockerbox Assisted Attribution reports on more similar metrics to the platform while other rules-based or modeled attribution types differ more significantly based on role in the funnel or effectiveness.

Filter by your Rockerbox tier structure to see performance comparisons for a specific subset of your platform activity, such as the tactic.