If you are a business owner or marketer, you may want to connect your Klaviyo account to your social media accounts in order to better reach and engage with your target audience. By connecting your Klaviyo account to your social media accounts, you can create targeted campaigns and track the performance of your campaigns across multiple platforms. Additionally, you can use Klaviyo to create automated messages and campaigns that are tailored to your customers’ interests and behaviors, helping you to build relationships with your customers and increase conversions.