If you are running an e-commerce business, it is important to have a way to track customer behavior and engagement on your website. Connecting your Klaviyo account to your website allows you to do just that. With Klaviyo, you can track customer activity, create targeted campaigns, and measure the success of your marketing efforts. Knowing how to connect your Klaviyo account to your website is essential for any e-commerce business looking to maximize their marketing efforts.