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Creating a calculated metric for average order value in Adobe Analytics can be a useful tool for understanding the performance of your ecommerce business. By tracking the average order value, you can gain insights into how much customers are spending on each purchase, as well as how much revenue you are generating from each order. This metric can also help you identify trends in customer spending, such as whether customers are spending more or less on average over time. Additionally, you can use this metric to compare the performance of different product categories or promotional campaigns. Knowing the average order value can help you make more informed decisions about how to optimize your ecommerce business.