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How do I create a calculated metric for bounce rate in Adobe Analytics?
Creating a calculated metric for bounce rate in Adobe Analytics can be a useful tool for understanding user behavior on your website. By creating a calculated metric, you can gain insights into how users are interacting with your website, such as which pages they are visiting, how long they are staying on each page, and how often they are bouncing off the site. This information can help you identify areas of improvement and optimize your website for better user engagement.
Grace Everwood
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Adobe
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Go to [https://www.adobe.com/](https://www.adobe.com/)
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Click the “Reports” tab
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Click the “Calculated Metrics” button
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Click the “Create” button
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Enter a name for the calculated metric
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Select “Bounce Rate” from the “Metric Type” dropdown menu
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Click the “Save” button
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