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How do I create a calculated metric for cart abandonment rate in Adobe Analytics?
If you are an ecommerce business, understanding your cart abandonment rate is essential for optimizing your checkout process and improving customer experience. Knowing your cart abandonment rate can help you identify areas of improvement, such as reducing the number of steps in the checkout process, offering more payment options, or providing better customer service. By creating a calculated metric for cart abandonment rate in Adobe Analytics, you can track and analyze your cart abandonment rate over time, allowing you to make informed decisions about how to improve your checkout process and customer experience.
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