Click the “Calculated Metrics” button.

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Creating a calculated metric for conversion rate in Adobe Analytics can be a useful tool for understanding the effectiveness of your website or marketing campaigns. By tracking the number of visitors who take a desired action (such as making a purchase or signing up for a newsletter) compared to the total number of visitors, you can gain valuable insights into how successful your website or campaigns are at driving conversions. This metric can also be used to compare the performance of different campaigns or website elements, allowing you to make informed decisions about how to optimize your website or campaigns for maximum conversion rate.

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