How do I create a calculated metric for time on site in Adobe Analytics?
Creating a calculated metric for time on site in Adobe Analytics can be a useful tool for understanding user engagement on a website. It can help to identify how long users are spending on a website, which pages they are spending the most time on, and how long it takes for them to complete certain tasks. This information can be used to optimize the user experience and improve website performance. Additionally, it can be used to compare user engagement across different channels and devices, helping to identify areas of improvement.
Grace Everwood
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9 steps
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9 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/)
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Click the “Admin” tab.
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Click “Calculated Metrics” in the left-hand navigation.
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Click “Create”.
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Enter a name for the calculated metric in the “Name” field.
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Enter a description for the calculated metric in the “Description” field.
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Select “Time” from the “Data Type” dropdown.
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Enter the following formula in the “Formula” field: s.timediff/1000
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Click “Save”.