How do I create a custom attribute in Intercom?

Creating a custom attribute in Intercom can be a great way to better understand and segment your customer base. By creating custom attributes, you can track customer data that is specific to your business, such as purchase history, customer preferences, or any other data that is important to your business. This data can then be used to create more targeted campaigns, better understand customer behavior, and improve customer service. Knowing how to create a custom attribute in Intercom can help you get the most out of your customer data.