How do I create a custom event in Intercom?

Creating a custom event in Intercom can be a great way to track user behavior and engagement with your product or service. By creating custom events, you can gain valuable insights into how users interact with your product, which can help you make informed decisions about how to improve your product or service. Additionally, custom events can be used to trigger automated messages or other actions, allowing you to create a more personalized experience for your users.