How do I create a custom field in ActiveCampaign?

If you are looking to create a more personalized experience for your customers, creating custom fields in ActiveCampaign can help you do that. Custom fields allow you to store additional information about your contacts, such as their interests, preferences, or purchase history. This information can then be used to create more targeted campaigns and segment your contacts into different lists. Knowing how to create custom fields in ActiveCampaign can help you better understand your customers and create more effective campaigns.