How do I create a custom tag in Intercom?

Creating a custom tag in Intercom can be a great way to organize and segment your customer base. By creating custom tags, you can easily identify customers who have certain characteristics or have interacted with your business in a certain way. This can be especially useful for targeting specific customer segments with tailored messages or offers. Additionally, custom tags can help you track customer behavior over time, allowing you to better understand how customers interact with your business.