How do I create a new custom field in Help Scout?

If you are a Help Scout user, you may want to create a new custom field in order to store additional information about your customers or to track specific data points related to your customer service operations. This could be useful for tracking customer preferences, order numbers, or any other data that you need to store in order to provide better customer service. By creating a custom field, you can ensure that all of your customer data is organized and easily accessible.