How do I create a segment in Mailchimp? | Scribe

How do I create a segment in Mailchimp?

If you are looking to create an effective email marketing campaign, segmenting your audience is a great way to ensure that your messages are tailored to the right people. Segmenting your audience allows you to send more targeted emails to different groups of people, which can help you increase engagement and conversions. Knowing how to create a segment in Mailchimp is essential for any successful email marketing campaign.
Created by Ghostwriter from Scribe | 7 steps
Go to and log in to your account.
Click the “Audience” tab in the top navigation bar.
Click the “Manage Audience” dropdown menu and select “Segments”.
Click the “Create Segment” button.
Select the criteria you would like to use to create the segment.

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