Creating a signup form in ActiveCampaign is an important step in building an effective email marketing strategy. By creating a signup form, you can capture the contact information of potential customers and add them to your email list. This will allow you to send targeted emails to your list, helping you to build relationships with your customers and increase conversions. Knowing how to create a signup form in ActiveCampaign is essential for any business looking to grow their email list and maximize their email marketing efforts.