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How do I create an A/B test in Klaviyo?
A/B testing is a great way to optimize your marketing campaigns and ensure that you are getting the most out of your efforts. With A/B testing, you can test different versions of your emails, website, or other marketing materials to see which one performs better. By using Klaviyo, you can easily create and manage A/B tests to help you make informed decisions about your marketing strategy. Knowing how to create an A/B test in Klaviyo can help you maximize the effectiveness of your campaigns and ensure that you are getting the most out of your marketing efforts.
Grace Everwood
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Klaviyo
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Go to [https://www.klaviyo.com/](https://www.klaviyo.com/)
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Click the “Create A/B Test” button.
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Select the list you want to send the A/B test to.
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Enter the subject line for the A/B test.
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Enter the “From Name” for the A/B test.
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Enter the “From Email” for the A/B test.
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Enter the “Reply-To Email” for the A/B test.
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Select the template you want to use for the A/B test.
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Enter the “A” version of the email.
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Enter the “B” version of the email.
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Select the percentage of the list you want to send the A/B test to.
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Click the “Create A/B Test” button.
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