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A/B testing is a great way to optimize your marketing campaigns and ensure that you are getting the most out of your efforts. With A/B testing, you can test different versions of your emails, website, or other marketing materials to see which one performs better. By using Klaviyo, you can easily create and manage A/B tests to help you make informed decisions about your marketing strategy. Knowing how to create an A/B test in Klaviyo can help you maximize the effectiveness of your campaigns and ensure that you are getting the most out of your marketing efforts.

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