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How do I create custom metrics in Adobe Analytics?
Creating custom metrics in Adobe Analytics can be a great way to gain deeper insights into your website's performance. By creating custom metrics, you can track specific user behaviors, such as how many times a user visits a certain page or how long they spend on a particular page. This data can be used to identify areas of improvement and optimize the user experience. Additionally, custom metrics can be used to measure the success of marketing campaigns and track the effectiveness of different strategies. Knowing how to create custom metrics in Adobe Analytics can help you gain a better understanding of your website's performance and make more informed decisions.
Go to [https://www.adobe.com/](https://www.adobe.com/)
Log in to your Adobe Analytics account.
Click on the “Admin” tab.
Click on the “Metrics” tab.
Click on the “Create New Metric” button.
Enter a name for the metric in the “Name” field.
Select the type of metric you want to create from the “Type” drop-down menu.
Enter the formula for the metric in the “Formula” field.
Click the “Save” button.
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