Go to https://analytics.google.com/ and log in to your Google Analytics account.

Click the “Customization” tab in the left-hand navigation menu.

Click the “+ New Custom Report” button.

Enter a name for your report in the “Report Name” field.

Select the type of report you want to create from the “Type” drop-down menu.

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If you are a business owner or marketer, you may want to create custom reports in Google Analytics to gain insights into your website's performance. Custom reports can help you track key metrics such as page views, bounce rate, and conversion rate, as well as identify areas of improvement. With custom reports, you can also compare different segments of your website's traffic to better understand user behavior and optimize your website for better results.

How do I create custom reports in Google Analytics?

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