Enter a name for the segment in the “Segment Name” field.

adobe.com

Creating segments in Adobe Analytics is an important part of data analysis. Segments allow you to break down your data into smaller, more manageable chunks, so you can better understand user behavior and identify trends. By creating segments, you can gain insights into how different user groups interact with your website or app, and use that information to optimize your marketing and product strategies. Knowing how to create segments in Adobe Analytics is essential for any digital marketer or analyst who wants to get the most out of their data.

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