How do I set up A/B testing in Adobe Analytics?
A/B testing is a great way to optimize your website or app for maximum user engagement. By setting up A/B testing in Adobe Analytics, you can easily compare different versions of your website or app to determine which one performs better. This can help you make informed decisions about how to improve your user experience and increase conversions. Knowing how to set up A/B testing in Adobe Analytics can help you get the most out of your website or app and maximize your return on investment.
Grace Everwood
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12 steps
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9 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/)
2
Log in to your Adobe Analytics account.
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Click the “Admin” tab.
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Click the “A/B Testing” tab.
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Click the “Create New Test” button.
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Enter the test name and description.
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Select the report suite you want to use for the test.
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Select the metrics you want to measure.
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Select the segments you want to include in the test.
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Select the date range for the test.
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Select the traffic allocation for the test.
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Click the “Save” button.