Click the “Create New Variable” button.

Enter a name for the variable in the “Name” field.

Select the “Type” of variable from the drop-down menu.

Enter a description for the variable in the “Description” field.

adobe.com

Context Data variables in Adobe Analytics are used to capture additional information about a user's visit to a website or app. This data can be used to gain insights into user behavior, such as which pages they visit, how long they stay on each page, and which products they purchase. Knowing how to set up Context Data variables in Adobe Analytics can help marketers better understand their customers and optimize their marketing campaigns for maximum effectiveness.

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