How do I set up Pathing in Adobe Analytics?
If you are a digital marketer or web analyst, you may want to know how to set up Pathing in Adobe Analytics in order to better understand user behavior on your website. Pathing allows you to track the paths users take through your website, which can help you identify areas of improvement and optimize the user experience. Knowing how to set up Pathing in Adobe Analytics can help you gain valuable insights into user behavior and make informed decisions about how to improve your website.
Grace Everwood
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6 steps
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12 seconds
Adobe
1
Go to the Admin section of Adobe Analytics (https://www.adobe.com/).
2
Click on the “Paths” tab.
3
Click the “Create Path” button.
4
Enter the name of the Path in the “Path Name” field.
5
Enter the Path in the “Path” field.
6
Click the “Save” button.