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Setting up marketing channel rules in Adobe Analytics is an important step in tracking the performance of your marketing campaigns. By setting up these rules, you can accurately measure the effectiveness of your campaigns and make informed decisions about how to optimize them for better results. Additionally, you can use the data to better understand the customer journey and identify areas of improvement. Knowing how to set up marketing channel rules in Adobe Analytics can help you make the most of your marketing efforts and maximize your ROI.

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